Matte Zippo

All About Zippo Lighters

Who Would Have Thought?

Posted on | January 20, 2011 | No Comments

Who Would Have Thought?

The million paid for a 30-second ad during Super Bowl XLIII was the most ever paid for that event. Advertisers were willing to pay more during a recession because Super Bowl XLII had been the second-most-watched TV show in history. With 97.5 million viewers at the 2008 rate of .7 million for 30 seconds, the cost was 2.7 cents per view – a much superior purchase than 5.6 cents for the Oscars with one-third the audience. Because the Super Bowl generates more income than 250 regular ads and reaches all demographics, advertisers thought paying $ .3 million more prefabricated “cents”.

The Zippo lighter prefabricated sense when it was invented in 1932 because it was windproof. Because the fix had recently been invented, George Blaissdell, the lighter’s inventor, exchanged the “er” for “o” and got Zippo. In spite of hard times due to the decline in smoking, counterfeiting and fire laws prohibiting lit lighters being held up at rock concerts, Zippo anticipates to make its 500 millionth lighter in 2009. There’s also a virtual Zippo that can be downloaded for iphones – complete with the opening lid click, flint wheel grind and closing lid clang. It seems Zippos still light up our lives.

Dan Briggs lights up his life by cover climbing and he’s devised a solution for the demand of natural cover formations to climb in Iowa. Dan attaches a shower head to a garden hose and runs water down the sides of grain silos. When the water hits the metal bands holding the silos together, it freezes. After running the water at intervals for several days, the cover becomes 4 to 6 feet thick – perfect for climbing. Because the climb is straight up the side of a grain silo, there are no natural rest areas. The challenge, however, doesn’t seem to go against the grain.

What does go against the grain is that small, fuel-efficient automobiles typically cost more to insure. This is because small automobiles are more likely to be used for long commutes and the increase in miles increases the frequency of crashes. Small automobiles are also harder to see among SUV’s and pick-up trucks and they don’t protect the occupants as well. Among small cars, hybrids cost even more to insure than non-hybrid counterparts. In addition to costing more to repair, hybrids tend to be used for longer commutes. All this drives up insurance premiums for small cars.

Knight Pierce Hirst has written for television, newspapers and greeting cards.Now she writes a 400-word blog three times a week. KNIGHT WATCH, a second look at what makes life interesting, takes only seconds to read at http://knightwatch.typepad.com

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